ITE Brand Evolution

The ITE Brand Evolution is an exciting initiative to align our brand with our diverse and dynamic community. Brand alignment supports our goals as we reinforce ITE’s status as a collaborative industry leader. The transition process will address our name, brand message, and visual identity in the development of clear brand guidelines. When implemented, the guidelines will introduce consistency to the ITE brand globally, while honoring our long history and local character.

Uplift Engagement Communications (Uplift Co.) was retained to bring a best-practice approach to this effort. They are connecting with individuals across the organization to understand the implications and the needs of Districts, Sections, Chapters, Councils, and Committees. This work will inform their recommendations and the development of brand guidelines, which are anticipated later this year.

Why is ITE Undergoing the Brand Evolution Initiative?

ITE is undertaking the Brand Evolution Initiative to strengthen its identity, enhance visibility, and ensure consistency across all levels of the organization. Over time, variations in logos, messaging, and branding among Districts, Sections, and Chapters have created inconsistencies that can dilute recognition, cause confusion, and weaken ITE’s overall impact.

This initiative is about clarity, cohesion, and consistency—helping ITE present a strong, unified identity that reinforces its role as a leader in transportation. By aligning branding across all entities, ITE will:

1. Create a recognizable and professional brand – Ensuring members, stakeholders, and industry partners immediately identify and trust ITE.
2. Strengthen communication and engagement – Making it easier to share ITE’s mission, value, and opportunities with a broader audience.
3. Support membership growth and influence – A cohesive brand enhances credibility, attracts new members, and reinforces ITE’s leadership in the field.
4. Streamline branding efforts for local entities – Providing clear guidelines and resources so Districts, Sections, and Chapters can maintain consistency without the burden of independent branding decisions.

This is not about changing ITE’s legacy—it’s about reinforcing it. A clear, cohesive, and consistent brand will strengthen ITE’s influence, improve outreach, and provide greater value to members worldwide.

Questions and Answers

• Leader Engagement and Brand Audit at a Glance
• Click here for ITE Branding Q&A Document

Brand Evolution Initiative Contacts

Kathi Driggs, Deputy Executive Director and COO
ITE Brand Evolution Project Manager
kdriggs@ite.org

Leanne Buck, Principal, Uplift Engagement Communications (Uplift Co.)
ITE Brand Evolution Strategy + Communications Lead
lbuck@upliftco.ca